The Student Multidisciplinary Applied Research Teams Program (SMART), a program of the Cornell International Institute for Food, Agriculture, and Development (CIIFAD), brings together students from across Cornell's many disciplines to work with businesses, SMEs, NGOs, and other organizations in emerging market countries around the world. The students who take part in the projects are chosen from a very selective pool of applicants based on their particular skills and interests.
The SMART team will work with the C.P. Intertrade Co., Ltd. on their well known rice brand Royal Umbrella. C.P. Intertrade Co., Ltd is backed by C.P. Group, Asia's largest agribusiness conglomerate. The team will have the chance to work with the company's marketing teams and senior management in Bangkok and tour the company's facilities outside the capital.
Upon the SMART team's return to Ithaca in late January the student's will finalize a case study of their work that can be published and used for academic purposes both at Cornell University and other universities around the world.